Broadsign, a DOOH advertising solution provider, has acquired Netherlands-based OutMoove in a deal which includes OutMoove’s business and DOOH demand-side platform (DSP) technology.
Broadsign, a DOOH advertising solution provider, has acquired Netherlands-based OutMoove in an agreement that includes OutMoove’s business and DOOH demand-side platform technology, according to a press release.
Terms of the transaction were not disclosed.
“OutMoove was an early leader in the programmatic OOH space and has been a Broadsign collaborator and trusted partner for almost seven years,” Burr Smith, president and CEO at Broadsign, said in the release….
