Casa Redondo-owned Portuguese liqueur Licor Beirão has launched in the Netherlands as part of its partnership with A Brand New Day (ABND).
The launch marks the liqueur’s first substantial entry into an international market outside Portugal.
“It’s the perfect market because of its robust liqueur segment, growth potential and Dutch consumers’ flavour profile, which resonates well with Licor Beirão,” said Eduardo Sousa, chief commercial officer of Casa Redondo.
“This launch marks the beginning of a promising partnership…
