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Benelux Times™ > Blog > News > Netherlands > Dutch app supermarket boss eyes tech boom in online delivery
NetherlandsTechnology

Dutch app supermarket boss eyes tech boom in online delivery

BT NEWSROOM
Last updated: June 24, 2024 10:00 pm
Published June 24, 2024
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Advances in artificial intelligence are poised to drive a “massive” boom in online grocery deliveries, according to the head of Picnic, a Dutch app-only supermarket rapidly expanding into Germany and France.

Picnic has disrupted the Dutch supermarket landscape with its offer of free delivery in a time window of 20 minutes — made possible by squeezing efficiency out of huge amounts of data.

The firm already uses AI for a vast range of operations, explained CEO Michiel Muller, 59, at the firm’s 43,000-square-metre distribution hub in Utrecht, central Netherlands.

“For instance, predicting how many bananas we will sell in three weeks’ time. Or…



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